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Company Values


Crabtree Communications thinks the key to creating a company that really is different and that strives to be the best is to focus on the values that drive the company's actions.

Everything else about a company will change over time - the market, the people, the services and products. Only the values have a chance to remain constant and make the company different and better in a lasting way.

Our Core Values and Beliefs, as we call them, are built around the concepts of respect for the individual and honesty. Here they are:

  • We respect the individual, and believe that individuals who are treated with respect and given responsibility respond by giving their best.
  • We require complete honesty and integrity in everything we do.
  • We make commitments with care, and then live up to them. In all things, we do what we say we are going to do.
  • Work is an important part of life, and it should be fun. Being a good business person does not mean being stuffy and boring.
  • We are frugal. We guard and conserve the company's resources with at least the same vigilance that we would use to guard and conserve our own personal resources.
  • We insist on giving our best effort in everything we undertake. Furthermore, we see a huge difference between "good mistakes" (best effort, bad result) and "bad mistakes" (sloppiness or lack of effort).
  • Clarity in understanding our mission, our goals, and what we expect from each other is critical to our success.
  • We are believers in the Golden Rule. In all our dealings we will strive to be friendly and courteous, as well as fair and compassionate.
  • We feel a sense of urgency on any matters related to our customers. We own problems and we are always responsive. We are customer driven.
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